An Examination of Consumer Preferences for Local vs Imported Products: A Case Study of Supermarkets in Lagos
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Consumer preferences are a significant determinant of product demand and market trends. In Lagos, a metropolitan city with diverse demographics, supermarkets offer a mix of locally produced and imported goods. Factors such as price, quality, brand perception, and availability influence consumer choices (Chukwuma & Adebisi, 2023).
While local products often appeal to consumers seeking affordability and cultural relevance, imported goods are favored for perceived superior quality and prestige. This dynamic creates a competitive landscape that affects local industries and international trade patterns (Ibrahim & Nwoke, 2024). This study investigates consumer preferences in Lagos, exploring the reasons behind their choices and the implications for local and imported product markets.
Statement of the Problem
The competition between local and imported products in Lagos supermarkets has significant implications for local industries and trade policies. While local products struggle with issues such as inconsistent quality and limited variety, imported goods face challenges like higher prices and regulatory constraints. Understanding consumer preferences is essential to address these challenges and create a balanced market environment (Adeyemi & Okafor, 2023).
If consumer preferences continue to shift unfavorably toward imported goods, local industries may face declining demand, affecting economic growth and employment rates. This study seeks to address these issues by exploring the factors driving consumer choices.
Objectives of the Study
- To analyze consumer preferences for local and imported products in Lagos supermarkets.
- To identify the factors influencing consumer choices between local and imported products.
- To propose strategies for enhancing the competitiveness of local products in Lagos.
Research Questions
- What are the consumer preferences for local and imported products in Lagos supermarkets?
- What factors influence consumer choices between local and imported products in Lagos?
- What strategies can enhance the competitiveness of local products in Lagos?
Research Hypotheses
- Consumers in Lagos have distinct preferences for local and imported products.
- Factors such as price, quality, and brand perception significantly influence consumer choices in Lagos.
- Enhancing quality and branding can improve the competitiveness of local products in Lagos.
Scope and Limitations of the Study
The study focuses on consumer preferences in supermarkets across Lagos, examining the local versus imported product dynamic between 2023 and 2025. Limitations include potential biases in consumer survey responses and limited access to sales data from supermarkets.
Definitions of Terms
- Consumer Preferences: The individual choices and inclinations of consumers toward specific products or services.
- Local Products: Goods produced within Nigeria.
- Imported Products: Goods brought into Nigeria from other countries for sale.
Related Project Materials
An Assessment of Market Unions and Their Influence on Economic Stability in Otukpo Local Government Area, Benue State
Background of the Study
Market unions play a crucial role in the economic stability of local markets by...
An evaluation of the effectiveness of structured mentorship programs in Taraba State College of Nursing and Midwifery
Background of the Study
Mentorship plays a crucial role in nursing education, particularly in developing both clinical skills and profess...
The effect of alcohol consumption on violent behavior in Sagamu Local Government Area, Ogun State
Background of the study:
Alcohol consumption has long been associated with aggressive and violent behavior, a relationship...
The Effect of Financial Reporting on Credit Accessibility for SMEs in Kaduna State
Background of the Study
Small and medium enterprises (SMEs) are crucial to economic development in Kaduna State, creating jobs and contri...
An assessment of technological readiness in business banking: A case study of United Bank for Africa, Lagos
Background of the Study
Technological readiness is a critical determinant of a bank’s ability to adopt innovative sol...
An examination of ATM service quality improvement on customer retention in banking: a case study of AB Microfinance Bank
Background of the Study
ATMs are a critical channel through which customers interact with banks, and their service quality directly influ...
An investigation of domestic violence and its impact on women's productivity in Nnewi North Local Government Area, Anambra State.
Background of the Study
Domestic violence remains a pervasive issue in Nnewi North Local Government Area, Anambra State, w...
An Investigation of Online Neologisms in Nigerian Digital Discourse: A Case Study of Facebook and Twitter
Background of the study
The advent of digital communication has accelerated the creation and diffusion of neologisms, parti...
Implementation of a Mobile‑Based Campus Security Alert System: A Case Study of Kaduna Polytechnic, Kaduna North LGA
Background of the Study
Ensuring campus security is critical for maintaining a safe learning environment in academic insti...
AN EVALUATION OF STAFF MOTIVATION MEASURES IN THE MANAGEMENT OF SCHOOLS
ABSTRACT
Owing to the declining productivity of the teaching workforce in our educational system occasi...
